CEO & Creative Director, Trenza
Written by: Lyanne Alfaro
Trenza is making #Jefa moves and elevating Latinas as producers, owners and investors of product as opposed to being limited to consumers. The NYC-based company believes in the power of community and that Latinas are stronger together.
Rachel Basoco, CEO and Creative Director of Trenza sees the venture as a "three-prong approach" made up of content, commerce and community. The idea is for Latinas to connect while having meaningful conversations, sharing work and investing in each other.
Trenza started in spring of last year and started selling products from Latina creators across the country this August. Per its model, when you buy a Latina-made product via Trenza, 70% goes to the creator, 20% to Trenza and 10% to a Latinx-serving non-profit.
As for in-person panels, Trenza has hosted discussions on immigration to Latinas making a difference in their industry.
"If we can't see ourselves as owning the conversation," says Basoco, "then we are not doing what Trenza needs to be doing."